IKEA: The Drawing

Furniture brand, IKEA, partnered with Save the Children in The Drawing to help orphaned children in Italy.

Objectives

From the Institutions to the citizens, in Italy, everybody neglected the femicide orphans issue. Something that has a tragic impact on their life, especially at home, the place where they should quintessentially feel safe. As the brand Italians usually associate with a warm sense of home, our objective was to create public awareness to help them feel safe in their own home, just like any other human being. So, in partnership with Save The Children, we made the issue visible to all. And we did it where we knew we could surprise the public and make them think: IKEA...

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