IKEA: The Book that Will Change Your Life

IKEA, a furniture brand, positioned its 2020 catalogue as ‘The book that will change your life’ in the UAE.

Campaign video: IKEA – The Book that Will Change Your Life

Selected creative: IKEA – The Book that Will Change Your Life

Credits

Creative agency: Memac Ogilvy DubaiAccount Executive: Mohammed HijaziAccount Manager: Alaa Nour / Maha Najem / Yasmin MustafaChief...