IKEA: The Book that Will Change Your Life

IKEA, a furniture brand, positioned its 2020 catalogue as ‘The book that will change your life’ in the UAE.

Campaign video: IKEA – The Book that Will Change Your Life

Selected creative: IKEA – The Book that Will Change Your Life

Credits

Creative agency: Memac Ogilvy DubaiAccount Executive: Mohammed HijaziAccount Manager: Alaa Nour / Maha Najem / Yasmin MustafaChief Creative Officer: Juggi RamakrishnanContent Creator: Hussein KrayemCopywriter: Maya El KaiCreative Director: Alok MohanCreative Group Head: Gautam WadherDesigner: Rhoderick Ballesteros / Tariq HusseinGroup Account Director: Ishana TolaniGrowth Officer & Client Team Leader: Tarek ShawkiHead of Creative Content:Athina Lalljee...

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