Ikea Taiwan: Ikea Dollar Catalogue

Fei Wen Chang

Furniture and homeware brand IKEA increased its online store value sales in Taiwan with the launch of the IKEA Dollar Catalogue that focused on low-priced home accessories instead of furniture.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: Ogilvy & MatherIdea creation: Ogilvy Taipei City Market: Taiwan, China Sector: Furniture & furnishings retail Media channels: Outdoor, Out-of-home, Websites & microsites, Online video, Mobile & appsBudget: Up to 500k

Executive summary

What do you do if you’ve spent 80 years fine-tuning a sales model, leveraging the best of catalogue and physical retail marketing to sell a lifestyle dream, inspire homemakers to upgrade their big-ticket furniture, and effortlessly upsell low-price but high-margin accessories – only...

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