IKEA Taiwan: IKEA Dollar Catalogue

IKEA, a home furnishing brand, launched a campaign in Taiwan to shift brand perception, repurpose its sales model for the new reality and drive sales.

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: Ogilvy Taipei CityIdea creation: Ogilvy Taipei CityMarket: TaiwanSector: Furniture & furnishings retailMedia channels: Online video, Outdoor, Out-of-home, Social mediaBudget:...

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