IKEA: Store-in-a-box

Furniture retail company, IKEA, increased sales with ‘IKEA Store-in-a-Box’ a box sent to consumers' homes with all the elements of an IKEA store experience.

Introduction

How does a brand that hinges on its one-of-a-kind store experience keep the love alive when a global pandemic forces it to shutter its showrooms? By bringing the showroom to its customers.

In a competitive category that's been infiltrated by...

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