IKEA: Store-in-a-box

Furniture retail company, IKEA, increased sales with ‘IKEA Store-in-a-Box’ a box sent to consumers' homes with all the elements of an IKEA store experience.

Introduction

How does a brand that hinges on its one-of-a-kind store experience keep the love alive when a global pandemic forces it to shutter its showrooms? By bringing the showroom to its customers.

In a competitive category that's been infiltrated by online behemoths like Amazon and Wayfair, IKEA wins shoppers through its immersive, sensory in-store experience that offers both space to meander and mouth-watering meatballs. But when Covid-19 forced IKEA to close its stores and customers flocked to online competitors, IKEA feared it would be forgotten. Unable to drive people to store, but also unable to guarantee stock or satisfaction...

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