The global home furnishing brand IKEA is famous all over the world for its high-quality products, but few people know about the home design services provided by IKEA, among which the kitchen design is the least known. The brand hopes to increase the visibility and consumer awareness of IKEA's partial home renovation solutions, and stimulate consumer interest, improve consumer trust in the product, stimulate interest and guide consumers to make appointments, and achieve sales growth.
Brand owner: IKEA
Main Agency: MRM // McCANN China
Main agency holding group: IPG
Market launch: Mainland China
Industry: Home Furnishing Industry
Media channels: outdoor (large screen in store), video/micro-movie, social media