IKEA: Pre-loved labels

IKEA, a home furnishing brand, launched a campaign in the UK to drive positive perception, and raise awareness of the 'pre-loved labels' initiative.

In Brief

Humanising the circular economy for IKEA using "pre-loved labels" had a massive impact on their brand.

In all, we delivered over 650 pieces of coverage globally, 75% across key UK titles, with the campaign reaching 27 million consumers in the UK...