IKEA: Open for business

IKEA, the furniture retailer, grew its new B2B offering in the UK, Spain and Japan by targeting small enterprises with creative tailored to specific sectors.

Campaign details

Brand: IKEAAdvertiser: IKEAEntrant: Wunderman ThompsonCategory: Global MarketPrincipal author: Rebecca Pinn, WundermanThompsonContributing authors: Neil Godber, WundermanThompson; Neil Dawson, WundermanThompson; Steven Richards, WundermanThompson; Katarina Robsson, IKEA; Mette Hussmann, IKEA; Annette Buck, IKEA

Client comment

Katarina Robsson, Senior Marketing and Loyalty Consultant IKEA and Annette Buck, Digital Transformation Lead IKEA

"IKEA is a brand built to create a better everyday life for the many people, so it's important we do that for as many types of people as possible. As the global business furniture market grew, we had to engage...

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