IKEA: Open for business

IKEA, the furniture retailer, grew its new B2B offering in the UK, Spain and Japan by targeting small enterprises with creative tailored to specific sectors.

Campaign details

Brand: IKEAAdvertiser: IKEAEntrant: Wunderman ThompsonCategory: Global MarketPrincipal author: Rebecca Pinn, WundermanThompsonContributing authors:Neil Godber, WundermanThompson; Neil Dawson, WundermanThompson; Steven Richards, WundermanThompson;...

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