IKEA: Open for Business

Rebecca Pinn

IKEA, a furniture brand, launched the IKEA Business Network as part of a global campaign to support small and micro enterprises.

Furniture & furnishings retail
Japan
Spain
United Kingdom
Strategy

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: Wunderman Thompson LondonIdea creation: Wunderman Thompson London, IKEAMarket: UKSector: Furniture & furnishings retailMedia channels: Email marketing, Integrated, Online display,...

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