Campaign details
Brand: IKEA Brand owner: IKEA Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Furniture & furnishings retail Media channels: Print - general, Events & experiential, Online video, Online display, Radio & audio Budget: 1 - 3 million
Executive summary
IKEA had a good start with a high-impact, buzz-creating launch of the IKEA Navi Mumbai store in December 2020 during the COVID-19 pandemic even though the store had to temporarily close a few times within a few months of launch.
However,...