Ikea Mumbai: ‘Trip Kiya To Ikea?’

Aditi Malik, Chandramouli Shankarakrishna

IKEA increased visitors to its new Navi Mumbai store in India by advertising to different demographics in unique ways.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Furniture & furnishings retail Media channels:Print - general, Events & experiential, Online video, Online display, Radio &...

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