IKEA International A/S: UnbÖRing campaign

In 2002 IKEA was the world's largest home-furnishing retail chain and had just released plans to open 60 to 70 new stores across Asia, Europe, and North America.

IKEA International A/S: UnbÖRing campaign

Kevin Teague

OVERVIEW

In 2002 IKEA was the world's largest home-furnishing retail chain and had just released plans to open 60 to 70 new stores across Asia, Europe, and North America. Although most...