IKEA: For a safe home

Ikea, a furniture brand, launched a campaign alongside NGOs to raise awareness of domestic abuse.

Furniture & furnishings retail
Czech Republic
Hungary
Slovak Republic
Ladder and tools
1 - Influential Idea

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: TRIAD Advertising, PragueMedia: Dentsu X, PraguePR: Ogilvy, Prague / Seesame, BratislavaMarket: Czech Republic, Hungary, Slovak RepublicSector: Furniture & furnishings retailMedia channels:Mobile...

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