IKEA Deutschland: Bigger Storage Ideas' Sampling Event

IKEA wanted to draw the attention of consumers who would be interested in storage solutions. Naturally, their key audience included many people who live in smaller apartments.

IKEA Deutschland: Bigger Storage Ideas' Sampling Event

OgilvyOne worldwide GmbH


Category: Retail/Direct SalesCountry where program ran: GermanyDate program started/ended: 10th-24th March 2008

Product Description: IKEA is the world-famous home furnishing chain store with a lot of outlets in Germany

Advertiser/Client Name: IKEA Deutschland GmbH & Co. KGMedia Channels: InsertWebsite: www.ogilvy.de


Marketplace Challenge:

Naturally German flats and apartments are full of messy corners. That's why IKEA produces practical boxes and drawers in all shapes and sizes for all storage needs. Targeted especially at people living in smaller...

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