Title: CirkulärBrand: Ikea DenmarkProduct: FurnitureIdea: Accenture SongCountry: Denmark
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||DENMARK||Non-specific||Adults (26-55)||Low||Media: Unknown Agency: 1 million DKK Production: 1 million DKK|
- Increase the overall awareness of CIRKULÄR as a service
- Generate earned media to cut through the Black Friday noise.
- Increase key brand metrics related to IKEA's circular transformation – ‘Positive brand impact', ‘Brand desire' and ‘Value proposition'.
- Increase the amount of used IKEA...