Ikea: Buy with your time

IKEA, a furniture and homeware brand, launched an activation that converted the time spent on a trip to IKEA into a currency that people could use to purchase items from IKEA in the UAE.

Campaign details

Brand: IKEAAgency: Memac Ogilvy

Campaign Summary

With IKEA's superstores located on the outskirts of the city, a trip there becomes a long journey commitment that takes time and effort. By leveraging Google Maps timeline, we saw an opportunity...