Ikea: Better Kitchen, Better Life

Nico Wu, Suzzane Zhang

IKEA, a consumer services brand, launched a campaign in China to improve commercial sales volume and the turnover of the IKEA system kitchen, motivate intention, increase consumer reservations and drive impressions.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: MRM//McCannIdea creation: MRM McCann Shanghai Market: Greater China Sector: Furniture & furnishings retail Media channels: Social media, Point-of-purchase, In-store, Sales promotion Budget:No budget...

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