Chinese Consumers' Perceptions Toward Smartphone and Marketing Communication on Smartphone

Qualitative research was conducted to explore Chinese consumers' perceptions of smartphones and marketing information on smartphones.

Chinese Consumers' Perceptions Toward Smartphone and Marketing Communication on Smartphone

Huan Chen Penn State University, The Behrend College, United States

Fang LiuQingdao University China

Tingting DaiWuhan Textile University, China

Introduction

In the morning on her way to work, Samantha logs on QQ (the most popular chatting software in China) on her smartphone to see if there are any messages left for her from her friends and colleagues. After that, she logs on Sina Weibo (the most popular microblog in China) to check a variety of information, repost some interesting ones, reply to messages, and make comments. If...

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