2013: The Breakout Year for Mobile Measurement - What every marketer needs to know about push notifications, SMS and mobile email messaging in 2013
Brendan O'Kane OtherLevels, United States
Welcome to the age of mobile measurement
Companies have been measuring customer response to direct marketing messages since long before the Internet. However, the intelligence gathered back then is not even a microscopic fraction of the volume of consumer data being gathered now through mobile devices (Lynch, 2012).
As consumers adopt smartphones and tablets at soaring rates, they make more of their everyday social and financial transactions on those devices....