Vanishing acts: creative women in Spain and the United States
Jean Grow
Marquette University
David Roca
Universitat Autònoma de Barcelona
Sheri J. Broyles
University of North Texas
In the 1960s – the era of Mad Men– there were a whole lot more Don Drapers (or, in real life, Bill Bernbachs and David Ogilvys) than there were Peggy Olsons (or Mary Wells Lawrences and Shirley Polykoffs). Today women make up about half the advertising workforce, however they remain a rare commodity in advertising creative departments, accounting for only 20 to 25% of all creatives (Klein 2000; DiSesa 2008; Jordan...