The informative and persuasive components of pharmaceutical promotion - An argument for why the two can coexist

Michel Rod and Sarena Saunders

The objective of this paper is to review the literature on pharmaceutical promotion, highlighting the areas of contention.

The informative and persuasive components of pharmaceutical promotion – An argument for why the two can coexist

Michel Rod and Sarena SaundersVictoria University of Wellington

INTRODUCTION

Numerous authors have concluded that relationship marketing (RM)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today