Product placement in entertainment media: Proposing business process models
Ball State University
Iowa State University
Charles T. Salmon
Michigan State University
Reese’s Pieces in E.T.: the Extraterrestrial, General Motors vehicles in Transformers, Coca-Cola on American Idol, Ray-Ban sunglasses in Men in Black, Fed-Ex in Cast Away, Ford Explorer in Survivor, Junior Mints in Seinfeld …
The list of products and brands appearing in film and television entertainment is familiar to even the most casual...