Non-student consumer attitudes towards product placement - Implications for public policy and advertisers
Yongjun Sung, Federico de Gregorio and Jong-Hyuok Jung
Over the years, the practice of placing branded products within films has gained popularity worldwide.
Non-student consumer attitudes towards product placement – Implications for public policy and advertisers
Yongjun Sung and Jong-Hyuok JungUniversity of Texas-Austin
Federico de GregorioUniversity of Akron
INTRODUCTION
It has been more than a century since...
