US Political Media Buying 2004
Patrick Quinn & Leo Kivijarv PQ MediaComparison with past campaigns
Total spending on political advertising and marketing communications reached $2.74 billion for the full year 2004, compared with $1.63 billion in 2002 and $1.21 billion in 2000. Total political spending on all media outlets increased 68.5% in 2004 compared with 2002 spending and rose 126.1% compared with 2000.
Political spending on advertising media reached $1.85 billion in 2004 compared with...