Exploring cosmetics advertising in southern China - An investigation of Hong Kong and Shenzhen

Bradley R. Barnes, Noel Y.M. Siu, Qionglei Yu and Sally S.Y. Chan

China is now one of the largest and fastest-growing advertisement markets in the world. This research provides insights to assist advertising executives in their bid to target cosmetics consumers in Hong Kong and Shenzhen.

Exploring cosmetics advertising in southern China – An investigation of Hong Kong and Shenzhen

Bradley R. BarnesUniversity of Kent

Noel Y.M. SiuHong Kong Baptist University

Qionglei YuZhejiang Gongshang University

Sally S.Y. ChanLeeds University Business...

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