Editorial: Innovation in traditional media: keeping our eyes on an innovative new measurement system for out of home advertising
Charles R. Taylor
In recent years, we have appropriately seen a great deal of attention paid to advertising in new media. Without a doubt, we see a dramatically different media landscape than was the case ten years ago. As a result, we have recently seen a substantial volume of articles published focusing on topics such as advertising over the internet (e.g. Robinson et al. 2007; Rodgers et al. 2007; Li et al.2009; Ying...