Developing a model of tolerance in client–agency relationships in advertising
Mark A.P. Davies and Dayananda Palihawadana
Due to a number of relationship factors, clients can behave very differently towards their advertising agencies when exposed to similar levels of service quality.
Developing a model of tolerance in client–agency relationships in advertising
Mark A.P. DaviesHeriot-Watt University School of Management and Languages
Dayananda PalihawadanaLeeds University Business School
INTRODUCTION
Clients can behave very differently...