Comparative study of young people’s response to anti-smoking messages

Elinor Devlin, Douglas Eadie, Martine Stead and Kirsty Evans

Targeting young people in their early teens before they have established a smoking habit may be critical to reducing smoking rates.

Comparative study of young people's response to anti-smoking messages

Elinor DevlinFormerly Institute for Social Marketing, University of Stirling and the Open University

Douglas EadieInstitute for Social Marketing, University of Stirling and the Open University...

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