Comments
Edited by Professor John Ford Old Dominion University, Virginia, USAThe subject for this issue's Comments section is the fine line between advertisements that are perceived to be sexy and those that are perceived to be sexist. When does an advertisement cross the line? What does this mean for advertisers? What are the issues involved? Three experts representing advertising research and practice have contributed their personal thoughts on this provocative subject. Michele Miller is an author and partner in the marketing and...