Comments: Response to ‘International food advertising, pester power and its effects’

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

Comments: Response to 'International food advertising, pester power and its effects'

Professor John FordOld Dominion University, Virginia, USA

This comment piece from Tim Ambler of the London Business School is in response to a 2006 IJA paper by Laura McDermott, Terry O’Sullivan, Martine Stead, and Gerard Hastings: ‘International food advertising, pester power and its effects’ (IJA 25(4), pp. 513-540). This remains a controversial topic and one to which the IJA welcomes academic contributions from all sides of the debate. Ambler’s Comment explores the extent to which ...

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