Iglo - Freeze and Win (Netherlands)

Igloo, the frozen food business, wanted to improve consumer perceptions of frozen products and increase penetration of its products over the long-term.

Iglo – Freeze and Win (Netherlands)

Agency name: Ogilvy AmsterdamClient name: IgloCategory: Product Launch/Relaunch/Trial campaigns

BACKGROUND

Iglo is an A brand and the market leader in the frozen food sector.

Private labels have a strong position in vegetables...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today