If you’ve got it, flaunt it: how to use your hidden assets

Companies like Unilever spend million of pounds a year on consumer research, and often more than they spend on advertising agency fees or advertising production.

If you've got it, flaunt it: how to use your hidden assets

Catriona FerrisUnilever

Judith SteinertThe Insight Connection

INTRODUCTION

Organisations like Unilever spend several million pounds a year on consumer research. Unilever spends more annually on research...

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