If You Want Something Different, Do Something Different

Paul Vittles

Explores the need for research managers to continue broadening their skills and experience throughout their careers.

If You Want Something Different, Do Something Different

Paul Vittles RBA Research

Step one: liberate yourself!

When I became MD of a market research company at the age of 34, I knew it all how to carry out research, how to run a business, how to handle clients, how to develop researchersFortunately, I had a Socratic experience and realised I knew very little indeed and, since that point, my life and my business has been transformed. This paper tells the story of the catalyst for change, my liberating experience, and how I have been able to pass on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands