If you really want to exert influence then simply joining the social media party isn`t enough

Nicholas Licence

Whenever the conversation about digital influence and social media arises, the constant refrain seems to be, "Behave as if you were at a party, be polite, don't arrive and start shouting up your brand, listen to the conversation etc".

If you really want to exert digital influence then simply joining the social media party isn't enough

Nicholas Licence

Whenever the conversation about digital influence and social media arises, the constant refrain seems to be, "Behave as if you were at a party, be polite, don't arrive and start shouting up your brand, listen to the conversation etc"

Wise advice certainly, however, when we think about the different types of party and the expectations and behavior of the respective guests, a very broad range of potentially acceptable party behavior emerges. From the chaotic frat-house party, where a beer...

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