If You Don't Want to Watch it You Can Always Switch Off

Andrea Millwood-Hargrave and Petra van den Heijden

Explores the extent to which the UK public is empowered to make decision on how to use broadcast and new media, the findings being based on qualitative and quantitative research carried out over ten years by Network Research for the UK Broadcasting Standards Commission.

If You Dont Want to Watch it You Can Always Switch Off

Petra van der Heijden, Network Research & Marketing Ltd andAndrea Millwood-Hargrave, The Broadcasting Standards Commission

Adults should be allowed to choose what they watch but I am concerned about certain programmes being shown when children are still watching. They would have to control how liberal the broadcasting was bearing in mind that wrong people could see it.

The viewers are the people who should make the choices.

I think that they have researchers who...

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