If ‘We’ not ‘I’ ... Then what? From Anglo-Saxon to global world views of human behaviour

This paper describes the practical and theoretical implications for marketing research practitioners of a disruptive new, emerging collection of models of mass behaviour described as 'Herd theory'.

If 'We' not 'I'...Then what? From Anglo-Saxon to global world views of human behaviour

Mark Earls Herd Consulting, United Kingdom

INTRODUCTION

Because things are the way they are, things will not stay the way they are” Bertolt Brecht

This paper...

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