If we choose to believe what Emerson didn’t say, then we’re all doomed

Marketing is inevitably linked with levels of consumption, an unsurprising outcome given that the vast percentage of communications to date have been directed at increasing volume, share, profit and consumer purchase rates.

If we choose to believe what Emerson didn't say, then we're all doomed

Jeremy Bullmore

There's an interesting work of fiction to be written quite soon.

Indeed, it's probably in draft already. It will chronicle, with all the imagination and persuasiveness of a George Orwell, the birth and turbulent development of The New Age of Abstinence.

Chapter I introduces us to a world crudely comprised of two blocs: economies that have long enjoyed the benefits of cheap energy and become addicted to them; and economies that are poised to enjoy those benefits for the first time and are damned if...

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