If we choose to believe what Emerson didn’t say, then we’re all doomed

Jeremy Bullmore

Marketing is inevitably linked with levels of consumption, an unsurprising outcome given that the vast percentage of communications to date have been directed at increasing volume, share, profit and consumer purchase rates.

If we choose to believe what Emerson didn't say, then we're all doomed

Jeremy Bullmore

There's an interesting work of fiction to be written quite soon.

Indeed, it's probably in draft already. It will chronicle, with all the imagination and persuasiveness of a George Orwell, the birth and turbulent development of The New Age of Abstinence.

Chapter I introduces us to a world crudely comprised of two blocs: economies that have long enjoyed the benefits of cheap energy and become addicted to them; and economies that are poised to enjoy those benefits for the first time and are damned if...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands