If this child were a car, what sort of car would it be? The global child: Using appropriate projective techniques to view the world through their eyes

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges.

If this Child were a Car, What Sort of Car would it be?

The Global Child: Using Appropriate Projective Techniques to View the World Through Their Eyes

Barbie ClarkeKids and Youth, United Kingdom


There are many hurdles in carrying out research with children and young people. Clearly, as researchers, we must be careful that we do not exploit or manipulate children, nor undermine their confidence. We need to ensure that codes of conduct are in place and adhered to (Clarke, MRS Conference 2003). But apart from ethical and moral considerations, which go hand...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands