If this child were a car, what sort of car would it be? The global child: Using appropriate projective techniques to view the world through their eyes

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges.

If this Child were a Car, What Sort of Car would it be?

The Global Child: Using Appropriate Projective Techniques to View the World Through Their Eyes

Barbie ClarkeKids and Youth, United Kingdom

THE CHALLENGE OF RESEARCH WITH CHILDREN

There are many hurdles...