If it ain't broke, fix it anyway
Ian Horritt and Joseph Brown
This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive to today's requirement to provide more holistic and integrated marketing research services.
If
It Ain't Broke Fix It
Anyway
Effectively
Incorporating Usability
Studies Into Market
Research Programmes
Joseph
BrownandIan HorritNew Media House
Introduction
Historically
market research and
software usability
testing rarely crossed
paths. Usability...
