If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive to today's requirement to provide more holistic and integrated marketing research services.

If It Ain't Broke Fix It Anyway

Effectively Incorporating Usability Studies Into Market Research Programmes

Joseph BrownandIan HorritNew Media House


Historically market research and software usability testing rarely crossed paths. Usability...