If I re-allocate part of my TV budget to print, will I get a better return?

This paper details the arguments for and against transferring part of a television advertising budget to printed media.

If I re-allocate part of my TV budget to print, will I get a better return?

Andrew GreenZenithOptimedia

According to ZenithOptimedia136% of global advertising expenditure across major media was spent on television in 2005. The largest advertisers tend to...