If I re-allocate part of my TV budget to print, will I get a better return?

Andrew Green

This paper details the arguments for and against transferring part of a television advertising budget to printed media.

If I re-allocate part of my TV budget to print, will I get a better return?

Andrew GreenZenithOptimedia

According to ZenithOptimedia¹36% of global advertising expenditure across major media was spent on television in 2005. The largest advertisers tend to...

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