Idolised advertising. How one guy (and 11 other contestants) helped drive advertising effectiveness

This study sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.

Idolised Advertising

How One Guy (and 11 Other Contestants) Helped Drive Advertising Effectiveness

Doug PeifferNetwork Research, Network Ten, Australia

Jim AlexanderAMR Interactive, Australia

Idolhas been a ratings success around the world and in 2003 Network...