Idolised advertising. How one guy (and 11 other contestants) helped drive advertising effectiveness
Jim Alexander and Doug Peiffer
This study sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.
Idolised Advertising
How One Guy (and 11 Other Contestants) Helped Drive Advertising Effectiveness
Doug PeifferNetwork Research, Network Ten, Australia
Jim AlexanderAMR Interactive, Australia
Idolhas been a ratings success around the world and in 2003 Network...
