Idle Fish: Idle Learning Behavior Award

Xianyu is currently one of the largest second-hand trading platforms in China, and young users of the platform have their own social discourse. Xianyu hopes to let users' social culture move from subculture to mainstream cultural vision, and become an irreplaceable identification symbol and mental asset of the brand.
Case Details

Brand: Xianyu

Brand owner: Alibaba

Main Agency: Shanghai Tian Yu Kong Advertising Co., Ltd. Tian Yu Kong Shanghai

Main agency company holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Launched on the market: Mainland China

Industry:Internet...

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