Identifying Global Targets: An innovative approach to getting it right
Katherine BinnsCustom Research, Knowledge Networks, United States
All too often, pharmaceutical marketers have a haphazard process for predicting targets. The result can be sub-optimal positioning strategies for new products and/or weak messages and other brand identity elements for in-line products. In an era of tighter regulatory approvals, shorter brand life cycles and fewer launch opportunities, it is critical for marketing, marketing research and other commercial functions to get it right the first time.
WHAT IS A TARGET AND HOW CONVERGING TRENDS IMPACT MARKETING STRATEGIES
In this paper we...