Identifying and Reaching Influencers

In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.

Identifying and Reaching Influencers

Paul M. Rand

Clout. That topic has been popular lately. In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help...

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