Campaign details
Agency: System1 Group Country: UK
Synopsis
First let's ask the obvious question. What IS a Fluent Device?
In a nutshell, Fluent Devices are repeated content that drives creative work across a series of ads. They can be characters, like the Geico Gecko or Comparethemarket's Meerkats. They can also be repeating scenarios, like Snickers' "You're Not You Whe
