Ideas that travel: insights for motor marketing from the ESOMAR 2008 Automotive conference

Geoffrey Precourt

In this article, WARC Online's U.S. Editor, Geoffrey Precourt, discusses the major insights from the ESOMAR 2008 Automotive conference.

Ideas that travel: insights for motor marketing from the ESOMAR 2008 Automotive conference

Geoffrey Precourt US Editor, WARC Online

Who, in their right mind, would still go out and buy a gas-guzzling, neighbor-infuriating, air-fouling sports-utility vehicle (SUV)? Or in the more polite language of two contributors to the recent ESOMAR Automotive conference, “What leads people to make a purchase decision that may be individually fulfilling, but could be construed by others as harmful in economic, social, environmental, ethical, and/or personal safety terms?”

The authors, Richard ...

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