ICRC - International Committee of The Red Cross: React for Real

The International Committee of The Red Cross (ICRC), a humanitarian organisation, launched a global campaign to increase donations to support Afghanistan with a film that converted hashtags and emojis into currency.

Campaign details

Brand: Red CrossBrand owner: International Committee of the Red Cross (ICRC)Entrant company: Wunderman Thompson - United Arab EmiratesIdea creation: Wunderman Thompson DubaiMarket: GlobalSector: Non-profit, public sector & educationMedia...

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