Business Iceland, a brand established to lead the promotion and marketing of Iceland in foreign markets, promoted Iceland as a destination despite worldwide lockdowns by launching live camera feeds in Icelandic scenery and encouraging people to scream out their frustrations.
Campaign details
Brand: Business IcelandAgency: SS+KCountry: United States
Why is this work relevant for Creative Strategy?
As the world went into collective pandemic lockdown, the last thing people stuck inside with pent-up frustrations needed was a tourism...
