Jamie Romain – Art Director Selina Heathcote – Copywriter Nina Mynk – Planner Drew Ormrod – Account Director Emma de la Fosse – Creative Director Charlie Wilson – Creative Director Ryan Wylie – Interactive design
WHAT IS WONDERFUL...?
We showed how IBM's Information Management suite of hardware, software and services can help IT managers find information their company needs in a sea of irrelevant data. DM drove a 4.6% response rate – the most successful pack sent to this audience. Email achieved a 7.5% click-through rate.