As the world's leading American high-tech enterprise, IBM, which has launched a global hybrid cloud marketing battle, is struggling in the Chinese market due to the impact of the epidemic. The brand expects to increase brand awareness in the Chinese market, let the target audience understand the advantages of IBM's "hybrid cloud", and then help business growth.
Case details
Brand: IBM
Brand owner: IBM
Main agency: Mindshare China
Secondary Agency: WPP
Market launch: Mainland China
Industry: Software and Web Services
Media Channels:Outdoor, Influencers (Key Opinion Leaders, Celebrity/Celebrity Spokespersons), Mobile &...
