IBM Tivoli Storage Manager & ProtecTIER – Roi Rapido
CAMPAIGN : ROI RAPIDO
Client Company Name: IBM
Brand Name: IBM Tivoli Storage Manager & ProtecTIER
Category: Small Budget
CAMPAIGN BACKGROUND & SUMMARY
IBM provides a storage-solution that will pass every comparison with the competition and perfectly suits the IT managers' wants. However, IBM doesn't have a top-of-mind position with the target audience, because the target audience already experienced a long collaboration with competitor HP and as a result choose HP solutions.
Furthermore, amongst many of them the prejudice exists that IBM is too big, too complex, too...