IBM Tivoli Storage Manager & ProtecTIER - Roi Rapido

This campaign, for a storage solution from IBM, targeted winning the advertiser customers from rivals HP.

IBM Tivoli Storage Manager & ProtecTIER – Roi Rapido


Client Company Name: IBM

Brand Name: IBM Tivoli Storage Manager & ProtecTIER

Category: Small Budget


IBM provides a storage-solution that will pass every comparison with the competition and perfectly suits the IT managers' wants. However, IBM doesn't have a top-of-mind position with the target audience, because the target audience already experienced a long collaboration with competitor HP and as a result choose HP solutions.

Furthermore, amongst many of them the prejudice exists that IBM is too big, too complex, too...

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